That’s what it’s all about.
And in that order.
WIMZKL (pronounced “whimsical”) is a strategic transformation consultancy focused on user experience (UX) architecture solutions to complex challenges through the application of agile research + design thinking methods. WIMZKL works across industries + disciplines, with organizations of all shapes, sizes + levels of complexity, to build things that protect, inform and delight.
Why WIMZKL? Because we humans seem to do our very best work when we aren’t taking things too seriously. When we feel empowered by the possibilities, confident + at ease, we are more likely to enjoy the work + achieve things we are far less likely to when we feel dumb or filled with fear + doubt.
WIMZKL’s approach is unique because we believe it’s not just the work we do but also the spirit in which we do the work that shapes our success + yours.
My name is Chad Calease. I founded WIMZKL to amplify my technical fluency through people-focused skills, like making complicated stuff easier to understand, navigating ambiguity, solving problems, driving vision + strategy, leading by example, learning + unlearning on-the-fly, mentoring, listening, assembling great teams to solve complex challenges + generally bending technology to the will of the mission.
WIMZKL’s capabilities are broad + scalable thanks to a global network of partners. If I don’t know the answer, I certainly know someone who does. These connections support my dedication to delivering forward-thinking solutions that hold their value into the future.
Perhaps most importantly, I’m able to communicate + connect with diverse audiences, cultures + teams that might include business leaders, creatives + designers, knowledge workers + the technical elite, in friendly + memorable ways that lead to successful collaborations + outcomes. In the end, it’s all about people, mostly regular folks who just want the machine on their desk to change the world. Preferably by noon.